Headlines in WSJ, Insider and Fortune
Nine pieces of coverage in less than 24 hours
840 total post engagements across Twitter and LinkedIn
184% increase in website traffic
Fighting Media Fatigue During Silicon Valley’s Historic Year
Since the launch of its flagship product in 2018, Aumni quietly grew into a leading investment analytics platform that empowers the private capital market to make smarter, data-driven investment decisions. Riding that success into 2021, the Salt Lake City-based startup closed a $50 million Series B funding round led by J.P. Morgan. As its agency of record, Alloy was tasked with leveraging the announcement in media relations and social media to help Aumni catapult to the national stage, boost share of voice and drive inbound opportunities. The challenge? The media had growing fatigue of deal news due to a record-breaking year of VC activity.
Aligning Aumni’s Marketing Strategy Before Announcement Day
To get started, we worked alongside the client and its investor, J.P. Morgan, to create compelling messaging that piqued tech reporters’ interest and differentiated Aumni’s product from other FinTechs who were fighting for funding coverage. At the same time, we created social media content for both Aumni and its executives to syndicate the news once the announcement went live.
On launch day, Aumni received an exclusive in the Wall Street Journal, which was quickly followed by coverage in Tier 1 press, including Crunchbase, Fortune, Axios and INSIDER.
Riding the High for Weeks
In total, our team secured more than 30 pieces of coverage over three weeks that boosted Aumni’s brand awareness within the FinTech industry. What’s more, our execution increased online visibility, garnering nearly 840 total social media post engagements, including financial services influencers. Further, the website saw a 184% increase in website traffic on announcement day.
In the months following the announcement, Aumni benefitted from elevated interest among talent recruits, partners and buyers as it soared into a growth-stage brand.
“Alloy understands tech, funding, positioning, and how to get the right influential tech reporters to pay attention to your company.”
Pawan Murthy
VP of Marketing, Aumni
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