As Rimdi scaled for growth and sought to capture the conversation on chronic condition management — as well as the attention of enterprise hospitals and health systems — Alloy deployed multipronged thought leadership PR and lead generation strategies that assisted the company in increasing revenue and growing its client base by triple digits in just a year’s time.
Throughout our five-year partnership, Alloy has boosted Rimidi's visibility and market presence, leading to substantial financial growth.
Meaningful media relations
Over the course of our multi-year relationship, Alloy has developed quarterly marketing plans with a large focus on thought leadership to better resonate with buyers and provide greater opportunities for Rimidi to stand out amongst the competition.
Given Rimidi’s unique position in the marketplace — as a company created for clinicians, by clinicians, with proven success in improving patients outcomes — our media relations strategy leaned into humanized messaging and storytelling. By doing so, we’ve secured brand loyalty and trust and have become a go-to source for healthcare journalists seeking a unique perspective on pressing industry topics.
Leads that last
With hefty goals to continuously bring in qualified leads from ads, our lead generation strategy has tightly mirrored that of its media relations counterpart, eyeing a specific set of professionals within the healthcare world to expand our reach and demand generation pool.
“I view Alloy as a true extension of our marketing team. With their understanding of our industry and through their unique approach, Alloy has not only increased our brand visibility and overall share of voice, but also helped us secure hundreds of new leads via paid search, LinkedIn and remarketing ads across numerous platforms.”
— Emily Keough, Director of Marketing