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Boosting awareness and market share of a leading healthcare brand while significantly contributing to its bottom line

Media Relations
Media Relations Strategy
Search Engine Optimization
Demand Generation Campaigns
Content Marketing
Lead Generation
Public Relations
Executive and Company Leadership

Founded in 2012 with a mission to re-engineer care for Type 2 Diabetes, a poorly managed chronic condition, Rimidi experienced rapid success in providing clinicians a comprehensive view of their diabetes patients’ overall health.

With the number of individuals living with multiple chronic conditions on the rise, the company sought to expand its capabilities beyond diabetes to support the management of multiple use-cases and disease states, ultimately seeking to improve care and health outcomes for all.

Rimidi selected Alloy as its chosen healthcare public relations agency to assist the company in growing its brand awareness, educating audiences on its expanded product suite, and assisting in increasing demand from smaller independent practices to larger enterprise hospital and health system clients.

As Rimdi scaled for growth and sought to capture the conversation on chronic condition management — as well as the attention of enterprise hospitals and health systems — Alloy deployed multipronged thought leadership PR and lead generation strategies that assisted the company in increasing revenue and growing its client base by triple digits in just a year’s time.

pieces of media coverage in 5 years
increase in domain authority
MQLs from digital ads
total share of voice

Throughout our five-year partnership, Alloy has boosted Rimidi's visibility and market presence, leading to substantial financial growth.

Boosting awareness and market share of a leading healthcare brand while significantly contributing to its bottom line
Meaningful media relations

Over the course of our multi-year relationship, Alloy has developed quarterly marketing plans with a large focus on thought leadership to better resonate with buyers and provide greater opportunities for Rimidi to stand out amongst the competition.

Given Rimidi’s unique position in the marketplace — as a company created for clinicians, by clinicians, with proven success in improving patients outcomes — our media relations strategy leaned into humanized messaging and storytelling. By doing so, we’ve secured brand loyalty and trust and have become a go-to source for healthcare journalists seeking a unique perspective on pressing industry topics.

Leads that last

With hefty goals to continuously bring in qualified leads from ads, our lead generation strategy has tightly mirrored that of its media relations counterpart, eyeing a specific set of professionals within the healthcare world to expand our reach and demand generation pool.

Don't just take our word for it

“I view Alloy as a true extension of our marketing team. With their understanding of our industry and through their unique approach, Alloy has not only increased our brand visibility and overall share of voice, but also helped us secure hundreds of new leads via paid search, LinkedIn and remarketing ads across numerous platforms.”

Emily Keough, Director of Marketing