Since 1902, S&T Bank has served its community by building long-standing relationships, instilling unwavering trust, and providing products and services of value. They came to Alloy with the desire to create an online presence that reflects the same commitment to quality and personal approach to banking. They wanted to set themselves apart by evolving within and standing out in the financial services crowd. With the goal of reaching new customers, a series of frequent website outages, and the inability to scale the platform to support their growth, there was no time to waste and we were excited to be a part of it.
We know that just because you build it doesn’t mean customers will come. Existing customers were excited to see the digital makeover but we got right to work expanding S&T Bank’s customer roster. With the site’s improved SEO performance and the ability to quickly launch digital marketing materials, we deployed a highly-targeted paid search campaign that reached over 16 million users and increased overall conversions by 46%.
Paid marketing efforts resulted in 16M impressions & a 26% lift in visitors to the site over 4 weeks.
Considering S&T’s primary goals for the site, we determined that a decoupled architecture would be ideal. It provided better security, performance and speed—resulting in significant gains in page load times and load capacity with essentially no downtime. It also provided more flexibility in building front and backend codebases.