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Arts & Culture
Digital Strategy
UX/UI Design

With more than 2.2 million visitors each year, Georgia Aquarium is the most visited aquarium in North America. Every guest experience — from the website to the exhilarating on-site exhibits — is meant to captivate, educate, and inspire a sense of wonder. We saw an opportunity to provide brand experience continuity from ticket purchase to the guests’ visit while exploring an under-tested channel for revenue.

  • Redesigned all email templates to support dynamic, personalized content and illustrate an elevated, on-brand experience

  • Provided a variety of ticket delivery options for guest convenience—web, mobile app, email, SMS, and mobile wallet

  • Leveraged purchase and guest data to inform personalized upsell and cross sell opportunities

  • Applied journey-based logic to the Iterable workflows to drive conversions

  • Implemented a CMS integration to make customizing order-specific email content quick and easy

  • Tracked user engagement to inform and optimize the guest experience

increase in revenue
increase in total transactions
increase in overall page views
reduction in overall bounce rate

We understand that the guest experience begins before they walk through the doors and that guest relationships are more than transactions.

To give Georgia Aquarium guests custom-tailored emails before, during and after their visits, Alloy integrated WordPress CMS, Tessitura, and Iterable to create a dynamic martech and e-commerce ecosystem. This integration allowed us to customize the Aquarium’s email communications so we could provide guests with specific information based on purchased items, targeted promotions, and personalized customer journeys. By leveraging order data, time and day of visit, membership or donor status, and historical purchases, we drove upsell opportunities and defined nurture paths.

Our technology solution allows guests to get the most out of their visit with a customized experience that excites, guides, informs, and converts.

Tailored Ticketing Platform
Marketing Integration
Content Management
Google Analytics