Redesigned all email templates to support dynamic, personalized content and illustrate an elevated, on-brand experience
Provided a variety of ticket delivery options for guest convenience—web, mobile app, email, SMS, and mobile wallet
Leveraged purchase and guest data to inform personalized upsell and cross sell opportunities
Applied journey-based logic to the Iterable workflows to drive conversions
Implemented a CMS integration to make customizing order-specific email content quick and easy
Tracked user engagement to inform and optimize the guest experience
We understand that the guest experience begins before they walk through the doors and that guest relationships are more than transactions.
To give Georgia Aquarium guests custom-tailored emails before, during and after their visits, Alloy integrated WordPress CMS, Tessitura, and Iterable to create a dynamic martech and e-commerce ecosystem. This integration allowed us to customize the Aquarium’s email communications so we could provide guests with specific information based on purchased items, targeted promotions, and personalized customer journeys. By leveraging order data, time and day of visit, membership or donor status, and historical purchases, we drove upsell opportunities and defined nurture paths.
Our technology solution allows guests to get the most out of their visit with a customized experience that excites, guides, informs, and converts.