In 2008, ParkMobile launched with a simple goal: make parking easier. Today, they’re the leading provider of parking solutions in the U.S. for on-demand and prepaid mobile payments for on- and off-street parking. ParkMobile’s remarkable success required an extensible brand identity and a flexible website for marketing and lead generation.
When ParkMobile engaged us to evolve their identity, they were already an established brand. Our goal was to keep it recognizable while elevating it to a more timeless and iconic place. We were inspired by Swiss design, embraced the simplicity of iconography, and leaned into the idea of simplification. Parking is a universal experience so it was important that the design was relatable to everyone.
Our partnership with ParkMobile lets us play a part in making parking hassles a thing of the past.
Helping our clients succeed and anticipating their needs are cornerstones of our client relationship approach. ParkMobile and Alloy have created a rhythm that allows us to not only respond quickly to immediate needs but bring strategic ideas to the table that moves the business forward.