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First launched as an e-bike company, Lime soon began deploying e-scooters in markets nationwide. While the new presence of fun, bright-colored scooters on America’s sidewalks, roads and trails drew lots of attention, the company was also faced with skepticism as negative headlines around micromobility filled local papers.
So, Lime approached tech PR agency Alloy to represent the brand across the Southeast region in order to 1) differentiate its products from competitors who were also pounding the pavement, 2) increase ridership among new and existing users, and 3) combat misleading headlines on scooter safety.
Alloy customized programs for each Southeastern market, laddering up to Lime’s global brand goals. For example:
In a little over a year, Alloy secured hundreds of headlines and social media shares in the Southeastern U.S. on behalf of Lime. Each market that we activated a tech PR campaign in saw a lift in ridership and revenue.
For example, in Atlanta ridership tripled during the Super Bowl, and 95% of annual press coverage was positive or neutral sentiment – aiding the company’s online brand reputation. In Nashville, Lime was successful in securing a local government contract to continue operations. Our rapid response plan in the Music City became a blueprint for other markets where Lime faced public scrutiny.
Today, Lime is the world’s largest shared electric vehicle company and its momentum rides on.