+30% spike in conversions in just 60 days
More than 715 referrals to Updox’s website
+180% increase in share of voice and media referral traffic
How COVID-19 Cluttered the Virtual Care Field
As COVID-19 spread across the U.S. in 2020, telehealth usage skyrocketed. For doctors, technology that was once considered a “nice to have” became a necessity.
As a result, patient engagement software provider, Updox, saw demand surge during the first half of 2020, with 10,000+ new customers month-over-month and a 20,000% spike in adoption of its telehealth solution. However, Updox also faced steep competition from a new crop of first-generation providers and non-HIPAA compliant solutions that the government temporarily allowed during the pandemic.
Injecting Momentum into the Inbound Machine
In order to retain Updox’s position as a leader in virtual care, retain existing telehealth customers, and add more providers to the pipeline, Alloy prescribed an integrated campaign centered around a novel data report.
More than 2,000 patients were surveyed to understand their telehealth experiences and expectations. These responses were then married with a poll of Updox customers. The data was packaged into the first annual Updox Virtual Care Report and distributed via proactive PR, content development, paid and organic social media, and email marketing.
A Growing Community of Telehealth Evangelists
Alloy’s work enabled Updox to outpace competitors, educate customers, and fuel demand for its differentiated solutions. Within just six months, Updox was featured in The Wall Street Journal, HuffPost, Fierce Healthcare, and more, dominating share of voice and increasing website referrals by 184%. The Virtual Care Report also garnered over 100 downloads, and Updox’s social media grew into a community of evangelists – adding 225 new followers in just 60 days and achieving a 33% spike in conversions.
Ultimately, the company not only retained and cross-sold customers, but achieved a record-breaking 45,000 telehealth visits per day.
“Alloy’s approach has significantly increased our thought leadership, grown our social media presence and engagement, and drove thousands of clicks and conversions to our website.”
Ash Babbit
Director of Communications, Updox
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