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September 29, 2015

Simon Cowart


VP of Growth

Technology public relations and integrated communications agency, Alloy, today announced that in Q3, it has expanded its national client roster and tripled the size of its Atlanta headquarters. Coinciding with the award-winning agency’s third anniversary, the tech PR firm now occupies nearly 2,000 square feet in The Biltmore, located in Atlanta’s Tech Square. Fueling this move is the continued expansion of the firm’s client roster, growing employee base, as well as numerous business and industry awards obtained this calendar year.

“As Alloy's very first client, I’ve watched them successfully grow their team, expertise and client base over the past three years,” said Rebecca Kritzman, director of strategy, marketing and communications for ICCN+Palladium, a global provider of battery packs, chargers and power supplies. “The agency has managed our press, thought leadership and social media, as well as helped us execute marcomm for not one, but two company mergers, and I would not do it with anyone but Alloy.”

In Q3, Alloy welcomed new technology brands from all corners of the U.S., including:

  • Canara – Silicon Valley-based Canara is the trusted global leader in critical power analytics and data center management services for over 20 years.

  • Hired – Starting with in-demand tech and sales roles, San Francisco-based Hired has built a marketplace that brings together highly qualified individuals with the companies who want to hire them.

  • Siege Technologies – Based in Manchester, N.H, Siege is a provider of advanced cybersecurity products and services.

  • Prevedere – With offices in Columbus, Ohio and Silicon Valley, Prevedere is powering smarter business decisions with unprecedented insights into the real factors that drive performance.

  • StarMobile – Atlanta-based StarMobile is the leading codeless, cloud-based platform that delivers enterprise mobility faster, simpler and at a lower cost than any other solution, and was recently awarded a Gartner Cool Vendor designation.

  • Ventiv Technology – A global company based in London with its U.S. headquarters in Chicago, Ventiv is the worldwide leader in technology that transforms how organizations manage risk, claims and safety.

Also in Q3, Alloy welcomed three new members to its team of 14 marketing professionals. In July, the firm brought on Victoria Borges as a media and content specialist. Prior to joining the agency, Victoria served as a marketing communications professional in economic development for the state of Georgia and a corporate communications specialist for a Swedish technology company. She successfully developed and executed global marketing campaigns and brand engagement initiatives, as well as planned events from local media tours to international trade shows. Angie Chesin also joined Alloy this quarter as office and operations manager where she brings valuable marketing agency experience as well as leadership and organizational skills to the team. Angie’s focus will be on guiding the firm’s expanding infrastructure into its next phase of growth. In addition, Rachel Blanks was hired as account coordinator after serving as the agency’s intern where she excelled at graphic design, digital marketing and social media. Rachel is a member of the Atlanta Press Club and a former print magazine features writer.

“I started this agency in 2012 at my kitchen table with a vision to change the 100-year-old PR industry while simultaneously propelling technology brands to the top of their industries, but I couldn’t have possibly dreamt of the success this agency has seen,” says Anna Ruth Williams, founder and CEO of Alloy. “All of this is made possible by our team. Our ‘Uncommon Crew’ is a talented and diverse group of professionals who come to work each day passionate about serving our forward leaning technology clients.”