Alloy, a tech public relations agency that propels global leaders to #MakeNews and #DriveLeads, today announced that it has leased approximately 2,300 square feet in Atlanta’s Ponce City Market, relocating its headquarters to the city’s hottest mixed-use development located in the historic 90-year old Sears building. With its move from the Biltmore in Midtown, Alloy becomes the first and only small business leaseholder of Ponce City Market’s office spaces, joining tech giants athenahealth, MailChimp, Cardlytics, Pinterest, Twitter and Techstars, among others.
The new office space will support the agency’s 45 percent year-over-year growth, while providing a collaborative environment for its employees to continue to push the limits of what a PR firm can achieve. Currently Alloy is hiring for multiple entry, mid and senior-level tech PR and digital marketing positions in Atlanta.
“It’s a tremendous achievement for a five-year-old tech PR agency to become neighbors with some of the world’s leading Health IT, FinTech, digital media and social media companies,” said Evan Goldberg, vice president of client service, Alloy. “Moving our headquarters to Atlanta’s hottest commercial real estate property is a significant milestone on our journey to lead the PR industry in innovation, client retention and employee satisfaction.”
“Alloy is an excellent addition to our portfolio of tech tenants that includes innovative and disruptive leaders from across the industry,” said Matt Bronfman, Principal and CEO of Jamestown, L.P. “We welcome Alloy and look forward to their integration into our thriving community.”
In preparation for the agency’s fifth anniversary, Alloy today also unveiled a brand and website refresh, highlighted by a more sophisticated logo and icon, an updated color palette and a new tagline, “PRopelling what’s Possible.” The complete story behind the new logo and icon is available on the Alloy blog. The brand refresh closely follows the launch of FutureofPR.org, a brand-driven microsite dedicated to educating and discussing the future of the PR industry. The first video featuring Gould+Partners managing director Rick Gould discussing the challenges and opportunities for the #FutureofPR is available here.
“Every element of the Alloy brand is strategically crafted to align with our culture and commitment to both employees and clients,” said Blair Broussard, senior vice president, ARPR. “Our brand refresh and the meaning behind the new logo are a testament to our growth and representative of the direction of an agency at the forefront of mapping the future of PR.”
About Alloy
Alloy is the Precision Storytelling & Experiences Agency for Imaginative Tech Brands. The firm’s deep industry expertise in communications, performance marketing, brand creative and digital experiences helps global technology brands engage with their buyers, shape public opinion, build lasting influence, create new categories and accelerate growth and market share. Since 2012, Alloy has been named Technology Agency of the Year, Fastest Growing Agency, noted for Best Use of Measurement and Data and a 10-time Best Place to Work. To see how Alloy stands out from the crowd, visit AlloyCrew.com and follow @Alloy_Crew on LinkedIn, Twitter and Instagram
About Ponce City Market:
Ponce City Market is a historic mixed-use community hub focused on artisanal food, fashion, residential lofts and office. Developed by real estate investment and management company Jamestown, Ponce City Market combines 259 residential flats with approximately 550,000 square feet of Class-A loft office space and 300,000 square feet of retail and restaurants including Dancing Goats Coffee Bar, Binders Art Supplies, Google Fiber, Suzuki School and General Assembly, as well as a Central Food Hall that features Anne Quatrano’s Dub’s Fish Camp, Botiwalla from the owners of Chai Pani, Linton Hopkins’ H&F Burger, Sean Brock’s Minero, among others. National anchor retail tenants include The Frye Company and West Elm. The evolution of Ponce City Market focuses on preserving the building’s historic character and enhancing its connection to the surrounding community. Ponce City Market also boasts a pedestrian bridge, which links the interior courtyard and public market directly to Atlanta’s popular BeltLine. For more information, go to http://www.poncecitymarket.com.