At Alloy, we are on a mission to change the agency model for good, and that includes how we show up for the organizations shaping our communities.
We have always believed nonprofits deserve the same strategic thinking, creative firepower and cutting-edge tools as any high-growth B2B tech brand. Because when purpose and performance work together, incredible things happen.
That belief is core to how we work. It is also why we are especially proud to share that Alloy was named a winner at this year’s AMA Atlanta AMY Awards for our Digital and Mobile Marketing work for Georgia Aquarium, one of the region’s most iconic nonprofit institutions right here in our backyard.
This recognition reflects the impact of a project designed to transform how millions of visitors engage with one of the world’s most respected aquariums.
Transforming the Georgia Aquarium guest experience
The Georgia Aquarium set out to rethink how guests interact with the venue at every step of their journey. Their vision centered on creating a customer experience strategy that would not only elevate visitor satisfaction but also optimize business performance.
The two-tiered initiative focused on:
Implementing a personalized pricing model to provide greater flexibility and value to guests while maximizing revenue and improving visitor flow
Building a mobile-first digital experience that allowed visitors to plan ahead, explore the aquarium and engage with content in a seamless and intuitive way
The result was a more dynamic, personalized and accessible experience for every guest, ultimately boosting both customer satisfaction and brand loyalty.
A win for Atlanta and the nonprofit community
We are especially proud to have helped bring this vision to life in our hometown. As a top 25 Atlanta marketing agency, Alloy has long been committed to supporting nonprofit and community organizations.
This AMY Award win is more than a recognition of great work. It is a celebration of collaboration, innovation and the power of purposeful digital experiences to strengthen organizations that serve others.
Delivering purpose-driven solutions for nonprofits
Nonprofits face unique pressures to engage audiences, communicate impact and operate efficiently, often with limited internal resources. That is where Alloy comes in.
We have built deep expertise helping mission-driven organizations modernize their digital ecosystems and expand their reach. From website redesigns and donation journeys to experience design and digital infrastructure, we partner with nonprofits to create solutions that serve both their mission and the people behind it.
Every project is approached with clarity, creativity and a relentless focus on measurable outcomes.
Explore our nonprofit capabilities or get in touch to talk about how we can support your mission.