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February 05, 2020

Simon Cowart


VP of Growth

Alloy, an award-winning tech PR agency at the epicenter of the future of PR, announced that it has leased approximately 7,300 square feet and relocated its headquarters to the BB&T Tower in Atlanta’s Atlantic Station. The firm joins corporate tech giants such as Worldpay and Sage as well as growth-stage innovators like Calendly, at its new 17th Street address.

“More than 7 years ago our agency was born out of my (tiny) dining room. From there, we co-worked in Atlanta Tech Village, then we moved into a starter-office in Tech Square, and for the past two and a half years ago we’ve called Ponce City Market home. Each transition was due to our firm outgrowing the space we were in at that time,” said Alloy's CEO Anna Ruth Williams. “As we kick off 2020, we’re excited to more than triple our square footage while we simultaneously welcome new clients and hires to the Alloy family.”

The new office space will support the agency’s projected growth in the new decade while providing a collaborative environment for its employees to continue to push the limits of what a PR firm can achieve. The collaborative workspace is not a new concept for the team. But, its headquarters now offers standing desks, a game room, an abundance of soft seating and natural lighting and an improved layout that will help with both solo and teamwork.

“The Atlantic Station development is undergoing significant investment and upgrades, making it ideal for our new home,” said Sr. Business and Operations Manager Faria Holland. “For example, our team can dine at a variety of adjacent restaurants, take walk breaks on the property and use their company-sponsored ClassPass memberships to workout at nearby gyms and wellness studios. In addition, clients and guests can stay at on-site hotels and enjoy the development’s amenities while visiting our office. We’re excited to see the renovations unfold during this exciting time at one of Midtown’s hottest spots.”

To learn more about Alloy's client roster, marketing services and to view our job openings, visit