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March 29, 2023

Simon Cowart


VP of Growth

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Alloy will support the retiree Medicare benefit disruptor with a new go-to-market strategy and execute the company’s first-ever inbound marketing program

Today, Alloy, an integrated marketing agency for global tech brands, announced that RetireeFirst has selected the firm as its agency of record. The selection comes on the heels of RetireeFirst’s recent rebrand launch, which Alloy led and architected the past six months. The firm’s creative vision, strategic thinking, and attention to detail ensured that RetireeFirst could differentiate itself and establish a unique brand identity that resonated with its customers and end users.

As agency-of-record, Alloy is now a key partner in RetireeFirst’s new go-to-market strategy, also executing the company’s first-ever inbound marketing program. The goal? To accelerate the demand for RetireeFirst’s services and solutions, which protect and enhance retiree benefits while reducing costs and administrative burden for plan sponsors.

RetireeFirst selected Alloy due to its reputation as a leading healthIT marketing firm with deep subject matter expertise that spans healthcare benefits, patient engagement software, diagnostic solutions, and more.

“We were drawn to Alloy because of their track record for constructing integrated marketing campaigns that are both scientific and humanizing. Less than a year since our initial engagement began, I can say that our rebranding launch would not have been possible without the Alloy team’s expertise, hard work, and guidance,” said Stephanie Doherty, RetireeFirst SVP of Marketing. “We are grateful for the role that they played in the development of our brand and corporate identity, and look forward to an exciting year in 2023 due to our continued partnership.”

“Alloy is one of the few agencies with deep expertise in the healthcare benefits sector and its wide range of stakeholders, from brokers to members,” said Melissa Baratta, the agency’s senior vice president. “Our health IT team’s ability to communicate nuanced messages and engage multiple personas enables us to be true partners to our clients. As Medicare enrollment grows and the industry evolves, we’re excited to welcome RetireeFirst and elevate its new brand as the leading retiree benefits manager.”

See why Alloy is a two-time grand prize finalist for Ragan’s Health Agency of the Year 

About Alloy

Alloy (previously known as ARPR) is an integrated marketing agency full of problem solvers and idea makers whose work reverberates throughout the Americas, Europe, and the Middle East. The firm’s deep expertise in earned media, content marketing, social platforms, and digital advertising enables us to launch multi-channel campaigns that help global technology brands engage with their buyers, shape public opinion, build lasting influence and grow their market share. Since 2012, Alloy has been named a 10-time Best Place to Work, Technology Agency of the Year, Fastest Growing PR Agency, and noted for Best Use of Measurement and Data. To see how Alloy stands out from the crowd, visit and follow @Alloy_Crew on LinkedIn, Twitter, and Instagram.

About RetireeFirst

RetireeFirst is the premier retiree benefit management solutions and advocacy service provider, proven to enhance the experience and outcomes for group plan sponsors and their retirees. Founded in 2005, the company partners with all major national health carriers and hundreds of labor unions, public sector entities, and private corporations nationwide. RetireeFirst designs solutions that preserve and enhance benefit quality while driving material cost savings. Its unparalleled advocacy service creates a seamless benefits experience and connects members to programs that improve their health and wellness. RetireeFirst is HITRUST certified and has been awarded a full URAC Core Accreditation for its commitment to upholding federal regulatory requirements and improving business processes.

Headquartered in Mount Laurel, NJ, RetireeFirst’s award-winning team, solutions, and services have received industry praise, world-class NPS scores, and a Philadelphia Biz Journal Best Places to Work award. For more information on RetireeFirst’s people-centric approach, our services, and our broker, consultant, or carrier programs, visit and follow RetireeFirst on LinkedIn and Twitter.