Marketing is increasingly being seen as the insights hub - enabling departments from product to sales to corporate growth with the data needed to win in the competitive global enterprise IT space. At Alloy, we wanted to explore just how much organizational decision-making is influenced by marketing data and insights today. Moreover, we wanted to uncover what is hindering global tech brands from fully realizing the benefits of the insight hub they have within.
This data report uncovers the connection between internal marketing data, how it is being leveraged within tech organizations, and how that is impacting overall business performance for marketing teams, customer success, CX, and sales by answering:
What types of data are providing the clearest insights for your business
Who has the data
Why silos are so common
How to remove siloed relationships in order to drive business growth and impact over time