Alloy will support the Atlanta-based FinTech with a revamped public relations strategy
Today, Alloy, an integrated marketing agency for global tech brands, announced that fellow Atlanta-based LeaseQuery, the leading leasing accounting software provider built by accountants, has selected the firm as its agency of record. Alloy will execute a strategic communications campaign aimed at expanding LeaseQuery’s customer base, enhancing brand recognition and amplifying market presence.
Over the past several years, LeaseQuery has experienced rapid growth, including a rapidly expanding customer base, a successful private equity capital raise, and two strategic acquisitions. As it enters its next chapter, LeaseQuery recognized the need to advance brand visibility and increase awareness of its accounting software solutions.
Alloy stood out in LeaseQuery’s agency search process due to its deep experience in the FinTech sector, combined with its integrated marketing methodology. Now in its 10th anniversary year, Alloy has a proven track record of helping financial brands get to market, having worked with subject matter ranging from crypto to digital banking to, fraud, lending, and more.
“Just like LeaseQuery simplifies complex accounting, our crew of FinTech storytellers have a knack for distilling complicated financial software into messaging that buyers can understand,” said Melissa Baratta, Alloy’s senior vice president. “We’re honored to add the #1 lease accounting software provider to our client roster, and look forward to helping LeaseQuery continue to build its brand and thought leadership in the ever-evolving financial technology landscape.”
“I have immense trust in Alloy’s ability to communicate our story to the market,” said Karen Marchione, LeaseQuery’s chief marketing officer. “We are excited to embark on this partnership and fuel our mission of delivering the world’s most user-friendly and trustworthy financial accounting solutions.”
Alloy is an integrated marketing agency full of problem solvers and idea makers whose work reverberates throughout the Americas, Europe and the Middle East. The firm’s deep expertise in communications, performance marketing, brand creative and digital experiences helps global technology brands engage with their buyers, shape public opinion, build lasting influence, and grow their market share. Since 2012, Alloy has been named a 10-time Best Place to Work, Technology Agency of the Year, Fastest Growing Agency, and noted for Best Use of Measurement and Data. To see how Alloy stands out from the crowd, visit AlloyCrew.com and follow @Alloy_Crew on LinkedIn, Twitter and Instagram.
LeaseQuery makes accountants’ lives easier by simplifying the complex with technology. More than 28,000 financial professionals globally rely on our cloud-based, CPA-approved solutions and in-house accounting expertise to comply with confidence across various FASB, GASB and IASB accounting standards. LeaseQuery’s software helps businesses minimize risk, increase efficiency and reduce costs. Learn more about LeaseQuery’s core accounting solution, which focuses on easing the mandatory transition to ASC 842, IFRS 16, GASB 87 and GASB 96 and ensuring organizations stay compliant, or explore additional accounting tools. For more information, visit LeaseQuery.com.