Fintech & Banking Integrated Marketing Solutions

OUR EXPERTISE
FINTECH BANKING

From financial institutions and PE firms to consumer payment apps, we help fintech brands and banks clearly communicate their value, harness the full potential of technology, and ultimately grow market share through integrated branding and marketing programs.

Fintech revenues are expected to grow 3x faster than traditional banking, according to McKinsey. We build brands designed to maximize their share.

While the world of fintech and banking is complex and diverse, we see clear patterns of need that arise in partners of all sizes.

Balancing stability with innovation to earn trust

Meeting consumer demand for seamless CX & UX

Differentiation in a highly competitive landscape

Addressing & anticipating evolving security needs

Unique strategies, shared opportunities

While every fintech company or financial institution has unique attributes and strategies, we’ve found certain proven solutions can be adapted across the fintech and banking space to pave the way for business, marketplace and client wins.

Relevant & fresh brand presence
It’s more important than ever that fintechs and banks put power and punch behind their brand presence since it has a direct correlation to conversions.
Fully integrated storytelling
When the narratives about a fintech or bank are rooted in business, customer and product truths — and told deliberately and artfully — everything from PR to content marketing clicks.
Modern digital ecosystems & MAPs
Fintechs and banks stand to benefit massively from fully integrated digital properties and tools, making marketing and overall CX more agile and effective.

How we can help

Unlike traditional agencies, Alloy’s solutions cover the full spectrum of marketing needs — from PR and comms to brand and digital — giving our clients a leg up thanks to greater alignment across the entire business and user journey.