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Perspectives, insights & results
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Resource
How to expose and capitalize on competitors’ weaknesses
What’s Inside If you’re a software marketing or sales leader, this whitepaper lets you hear directly from your IT buyer personas while also giving actionable advice...
Featured Article
![Competition is intensifying across industries. This playbook will help tech marketers deploy full-funnel marketing campaigns that deposition competitors in both subtle and direct ways.](/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1014635%2F1000x1500%2F7ca28a7308%2Ffeatured-image-competitive-depositioning-playbook.webp&w=1920&q=75)
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Top 3 branding considerations when combining companies
What’s Inside If you’re a software marketing or sales leader, this whitepaper lets you hear directly from your IT buyer personas while also giving actionable advice...
Featured Article
![Top 3 Branding Considerations When Combining Units](/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1014635%2F626x624%2Fc4bb94e0b7%2F2023-m-amarketingplaybook-site-feature.jpg&w=1920&q=75)
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Resource
Marketing: An Organization’s Insight Hub
What’s Inside If you’re a software marketing or sales leader, this whitepaper lets you hear directly from your IT buyer personas while also giving actionable advice...
Featured Article
![](/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1014635%2F649x614%2F9442eede85%2Fframe6-1.jpeg&w=1920&q=75)
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Blog
Building B2B Brand Loyalty with B2C Best Practices
By taking a human-centered approach to branding, focusing on the user experience, and tailoring strategies to individual company needs, B2B businesses can create meaningful connections with their audience.
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