In 2022, Alloy's research uncovered that B2B tech companies had begun prioritizing the customer lifecycle over traditional sales funnels, with 73% accelerating revenue goals for existing customers and 41% reducing their focus on new sales. This year, our 2024 study revisits those trends amidst new challenges like AI hype and political uncertainty. The resulting Annual Tech Marketing Report offers insights to help marketing, customer success, CX and sales leaders better engage and retain customers throughout the lifecycle.
What's inside
Alloy surveyed B2B tech professionals in order to better understand top customer marketing challenges and how IT brands are tackling them as they head into 2025.
In this 7-page data report, software marketing and sales leaders will better understand:
How and why leading tech companies are shifting their focus to deepen customer relationships
Which marketing channels are most effective at attracting prospects, and how those differ from the channels that are most potent for engaging customers
The emerging trends and challenges impacting customer engagement this year
And much more