In 2023, M&A deal count was the third highest on record with 40,200 transactions. High deal counts mean heavy workloads for the marketing leaders of the acquiring company. The biggest strategic mandate that a CMO has during an acquisition is brand integration. From effectively positioning the merger to the market on day one to functionally integrating all marketing assets and channels - brand integrations are no small feat.
What's Inside
This playbook serves as a guide for CMO’s of high-growth, mid-market technology companies. Regardless of whether your organization is about to make its first acquisition or its fifth - this resource is for you. These 7 pages cover:
Why, when and how to retool your brand architecture
The critical phases and elements of sunsetting an acquired brand
How to transfer the legacy of the acquired company into the buyer’s brand equity