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In 2023, M&A deal count was the third highest on record with 40,200 transactions. High deal counts mean heavy workloads for the marketing leaders of the acquiring company. The biggest strategic mandate that a CMO has during an acquisition is brand integration. From effectively positioning the merger to the market on day one to functionally integrating all marketing assets and channels - brand integrations are no small feat. 

What's Inside

This playbook serves as a guide for CMO’s of high-growth, mid-market technology companies. Regardless of whether your organization is about to make its first acquisition or its fifth - this resource is for you. These 7 pages cover:

  • Why, when and how to retool your brand architecture

  • The critical phases and elements of sunsetting an acquired brand

  • How to transfer the legacy of the acquired company into the buyer’s brand equity

Get access to our playbook.