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Competition is intensifying as new players flood the market. The SBA reports a staggering 16 million business applications since 2021, with 5.5 million in 2023 alone. In addition, customer preferences have gained prominence post-COVID, with 80% of B2B purchases influenced by client experience. Moreover, generational shifts are reshaping B2B buyers, with 73% of millennials favoring self-serve, digital-first approaches. This crowded marketplace and shifting loyalty make staying competitive a top priority for every C-Suite.

Thumbnail for playbook on How to expose and capitalize on competitors’ weaknesses

What's Inside

This playbook will help tech marketers deploy full-funnel marketing campaigns that deposition competitors in both subtle and direct ways. We’ll cover:

  • how to craft depositioning messaging

  • which channels & assets to use

  • and how to engage third-party messengers

Get access to our playbook.