As it enters its 10th anniversary year, top tech integrated marketing agency Alloy welcomes Raj Choudhury as its new chief executive officer. With more than 20 years of experience and six prior agency C-suite roles, Raj will take the helm with Alloy’s founder Anna Ruth Williams serving as chief strategy officer.
Choudhury has helped build and sell four marketing and adtech firms. His leadership style focuses on building strong cultures and teams driven to tackle complex problems for some of the most innovative brands in the world. For the past five years, Choudhury has served as Alloy’s business advisor and Williams’ mentor.
“The addition of Raj at the top of our org chart is a natural and seamless progression. So many aspects of ARPR’s business – from how we forecast revenue to our cultural observances – were developed in collaboration with him,” said Williams. “Becoming business partners and working closely alongside Raj is an honor and will be no shortage of fun. After a decade of being a founder and wearing many hats, I am excited to now focus deeper on the firm’s growth, global expansion and senior-level client strategy.”
“Over the past decade, the communications industry has evolved, but ARPR has been two steps ahead. For example, in 2016 it became the first tech PR firm to integrate inbound marketing and demand generation into its core capabilities,” Choudhury said. “Alloy has redefined what tech companies should expect from their marketing partners, and together we are going to accelerate this trajectory to build an agency model that doesn’t exist in the marketplace today – but will be required for tech brands to stay competitive tomorrow.”
Choudhury will set the vision and strategy for the agency by determining the right goals and areas of focus. He will be hands-on with financials day-to-day and will work alongside the senior leadership team to achieve growth targets and ensure work product and the talent bench evolves and grows. He will also play a leadership role in strategic partnerships that will help fuel growth and add additional strength to our service offerings.
In his earlier career, Choudhury co-founded Spunlogic in 1998, leading it to become one of the largest privately-held digital agencies in Atlanta. Spunlogic was acquired in 2008 by Halyard Capital to form Engauge, which was then acquired by Publicis Groupe and merged with Moxie to create the largest digital agency in the Southeast. More recently, he served as chief delivery and innovation officer for Ansira, one of the largest global independent technology and marketing agencies with over 1,700 employees.
Prior to Choudhury’s appointment, in late 2021 Alloy’s leadership team began implementing strategic organizational changes to facilitate the next chapter in its journey. This included a slate of leadership team promotions, including the creation of a new executive vice president position that is filled by six-year Alloy veteran Renee Spurlin and a senior vice president role filled by Melissa Baratta who previously served as vice president of the healthIT practice group the past two years.
Interested in joining a fast-growing PR and marketing firm, named best place to work eight times? View Alloy’s career opportunities here.
About Alloy
Alloy is the Precision Storytelling & Experiences Agency for Imaginative Tech Brands. The firm’s deep industry expertise in communications, performance marketing, brand creative and digital experiences helps global technology brands engage with their buyers, shape public opinion, build lasting influence, create new categories and accelerate growth and market share. Since 2012, Alloy has been named Technology Agency of the Year, Fastest Growing Agency, noted for Best Use of Measurement and Data and a 10-time Best Place to Work. To see how Alloy stands out from the crowd, visit AlloyCrew.com and follow @Alloy_Crew on LinkedIn, Twitter and Instagram