Cortney Johnston Williams

As a top health IT marketing firm, ARPR helped a client generate 50 new qualified leads via a Bing ad strategy.

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Bing Search Engine Ads: The Unsung Hero of Health IT Inbound Marketing

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Digital health vendors need to adapt healthIT marketing strategies for a new set of challenges in the endemic phase of COVID-19

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From Pandemic to Endemic -- 4 Tips for HealthIT Marketers To Navigate the Next Phase

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Overcoming Long Sales Cycles: Tips to Engage HealthIT Buyers

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Meet the Team: Colleen and Savannah

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Meet the Team: Colleen McNally & Savannah Chamblee

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Health tech adoption has been historically slow. Then COVID hit. Here are 4 healthIT innovations accelerating today.

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Four Healthcare Technologies Accelerating in a COVID-19 World

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During the COVID-19 pandemic, it’s crucial for Health IT marketers to rethink their go-to-market strategy.

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3 Ways to Ensure your HealthIT Go-to-Market Strategy is Successful Despite COVID-19

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Be the Change: 5 Tips for HealthIT Marketers To Revamp Their HIMSS20 Strategy

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Executive Visibility: A Critical Marketing Component for Influential Healthcare Leaders

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How to Swim in Today’s Growing Pool of (Distracted) HealthIT Buyers

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Check-In: The State of the Future of PR

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