The In’s and Out’s of a Successful Press Release

Full of colorful SEO words and relevant content that will appear at the top of any search engine, a press release can easily be seen by mainstream Internet users. However, no press release will generate the impact you want unless it is backed with rich media and proper exposure.

In a world dominated by Internet media, it is no wonder that a majority of the attention your press release receives will come from online users. In fact, most of our clients find that wire press release services can become top referrals for website traffic. It is important to note that your press release should be loaded with a few fundamentals before it goes public. Logos, hyperlinked websites, and easily accessible contacts are musts for every release. Used correctly, images, headshots and video are a few examples of the multimedia options that have been shown to garner engagement rates up to 3.5 times higher than those of text only releases. In addition, search-optimized press releases that are distributed over the wire (we love PRWeb’s wire service), can give your news an online boost. For a better technical understanding of linking anchor text in press releases, check out this article from SEOConsult.

Clients often want to know the best day of the week or time of day to distribute a release. That depends on the types of publications you’re trying to reach, your time zone, if there are upcoming holidays, etc. Typically, we recommend making news on Tuesdays or Wednesdays, but as Journalistics explains in this blog – you need to find the right time for your brand and type of announcement.

Once your release is optimized for the web, make sure you get it in the hands of the right folks. Eighty five percent of journalists prefer to receive press release via email. At Alloy, we’ve also had increasing success sharing news with reporters/bloggers via Twitter. Tweets and LinkedIn messages are a relatively unconventional way to pitch a reporter and as a result, can catch their attention.

Once you’ve got the media attention you worked so hard for, make sure your brand is maximizing the coverage with these tips from Anna Ruth’s last blog.

Does your company need a press release strategy? Let’s talk!