This originally appeared in O’Dwyer’s PR.
Atlanta-based agency Alloy announced that it has named Raj Choudhury CEO.
Choudhury succeeds agency founder Anna Ruth Williams, who will now serve as chief strategy officer.
Choudhury’s appointment comes after taking an ownership stake in the firm. Financial terms of that transaction were not made public.
Choudhury has co-founded four agencies prior to his arrival at Alloy. His first shop, the digital agency Spunlogic, was founded in 1998. His venture Engauge was later acquired by Publicis Groupe. He also previously served as CEO for social ad tech company BLiNQ Media.
“Modern technology brands need integrated marketing agencies that are both creatively obsessed and technically sophisticated,” Choudhury told O’Dwyer’s. “I’m excited to join forces with the Alloy leadership team as we accelerate our mission to build an agency model that doesn’t exist in the marketplace today—but will be required for tech brands to stay competitive tomorrow.”
Alloy is the Precision Storytelling & Experiences Agency for Imaginative Tech Brands. The firm’s deep industry expertise in communications, performance marketing, brand creative and digital experiences helps global technology brands engage with their buyers, shape public opinion, build lasting influence, create new categories and accelerate growth and market share. Since 2012, Alloy has been named Technology Agency of the Year, Fastest Growing Agency, noted for Best Use of Measurement and Data and a 10-time Best Place to Work. To see how Alloy stands out from the crowd, visit AlloyCrew.com and follow @Alloy_Crew on LinkedIn, Twitter and Instagram