News

July 27, 2018

3 Ways to Make Buyer Personas Part of PR Measurement

Taylor Murphy

Taylor Murphy

|

Marketing & Sales Operations Director

Back to all articles

Alloy's Renee Spurlin talks to PR News about understanding your buyers in order to properly measure PR’s impact.

READ MORE
Woman searching on her laptop Blog
4 min read

Earned media in the age of AI visibility: flipping the organic search playbook

Read More
Alloy CEO Raj Choudhury smiling with community partners Blog
7 min read

"Good goes around" isn't aspirational. It's operational.

Read More
Stop reporting. Start deciding. Blog
3 min read

Stop reporting. Start deciding.

Read More
A close-up view of a row of golden trophies lined up on a shelf, glistening under bright light, symbolizing achievement and recognition. Press Release
3 min read

Alloy named a leading PR agency in North America by PRovoke Media and PR Daily

Read the news
A burst of glowing golden lights scattered on a dark background, creating a dynamic and festive atmosphere. Press Release
3 min read

Top integrated marketing agency, Alloy, honored on Inc. 5000 list for second consecutive year

Read the news
Alloy snags 9 prestigious awards for outstanding work in marketing and PR Press Release
3 min read

Alloy snags 9 prestigious awards for outstanding work in marketing and PR

Read More
Accounts in Transit: Alloy Adds Litmos News
1 min read

Accounts in Transit: Alloy Adds Litmos

Accounts in Transit: Alloy Adds Litmos
Resource
Read More
Competition is intensifying across industries. This playbook will help tech marketers deploy full-funnel marketing campaigns that deposition competitors in both subtle and direct ways. Resource
Download Now
Resource
Download Now

Let’s get to work

Contact us Join the team
Logo
Let's talk
Instagram Linkedin Privacy Policy

© 2026 Alloy Marketing LLC. All Rights Reserved | Atlanta | New Orleans | Naples

PLAY REEL