The new patient journey: What every health system should know
Session recap
Health systems have spent years investing heavily in websites, campaigns and virtual experiences. But visibility today is shaped by a much broader ecosystem of digital signals.
Search engines, AI-generated answers, media coverage and third-party platforms are all reshaping how healthcare organizations are discovered and evaluated. Hear Alloy's subject matter experts discuss:
AI & Discovery: How AI and search platforms are changing the way patients find care
Visibility Signals: The factors shaping discoverability beyond website traffic and rankings
Reputation & Authority: The growing influence of media coverage, third-party validation and digital trust
Technical Foundations: How website architecture, UX and platform decisions impact visibility
Leading Practices: What health systems are doing to align narrative, access and discovery
Now available on demand
The new patient journey: What every health system should know
Ready to adapt to the new realities of patient search? This live virtual panel & tactical strategy session explored what it really takes to improve visibility as AI and modern search engines reshape how patients discover care.
Featured in this session
Organic Growth & Authority
Andrea Ryan
Andrea Ryan is Vice President of Organic Growth & Authority at Alloy Marketing, where she leads integrated communications strategies that help brands build credibility, shape market perception and earn visibility across traditional and emerging channels. With more than 20 years of experience in B2B technology PR, messaging and content strategy, she works closely with clients to align earned media, thought leadership and AI-era search visibility into communications programs that drive measurable business impact.
Media & Search
Charlie Legg
Charlie Legg is Vice President of Media Strategy at Alloy Marketing, where he leads integrated paid media strategies that help brands improve visibility, drive performance and connect with audiences across an increasingly complex digital landscape. He works with clients to align media investment, audience insights and measurement across search, social and emerging platforms, translating data-driven strategies into measurable business growth.
Insights & Intelligence
Jeremy Hill
Jeremy Hill is VP of Insights & Intelligence at Alloy Marketing, where he leads cross-channel performance interpretation, measurement standards, and executive reporting across paid media, SEO, PR and web. He serves as Program Lead for Alloy's AI Center of Excellence and works closely with healthcare clients to translate how platforms interpret a brand into decisions organizations can act on. His work sits at the intersection of data architecture, brand visibility and AI-driven search.
The visibility shift
Continue the conversation with additional resources designed to help marketers understand today's changing visibility landscape and prepare for what's next.
Explore Healthcare marketing isn't broken for a deeper look at how AI, shifting patient behaviors and new digital discovery pathways are reshaping healthcare marketing, and why success depends on more than campaigns and site traffic.
Continue the conversation
Missed the first session? Watch Healthcare marketing isn't working like it used to and hear health system marketing leaders share their firsthand perspectives on today's biggest patient visibility challenges — the strategy gaps, tracking blind spots and internal barriers behind this session's tactical strategies.
