Campaigns are running, content is live and access is expanding. Health systems are investing more in marketing than ever before, but the results aren't always following. So why does growth still feel harder than it should?

In this recorded panel discussion and audience Q&A, healthcare marketing leaders share firsthand perspectives on what's changing across the industry and where traditional strategies are struggling to keep pace.

Hear the discussion around:

• The strategy gap: Why service line growth remains inconsistent despite heavy digital investments and strong team execution.

• Evolving expectations: Where traditional healthcare delivery systems are falling short of changing patient demands.

• Tracking blind spots: How much of the consumer decision-making process is happening completely out of sight.

• Internal barriers: What makes organizational change and cross-functional alignment so difficult in today's environment.