Playbook

How to Integrate PR Into Every Department Within Your Tech Company

Think your marketing team could be more effective if it had more information from product development? More feedback from sales? Do you see what other departments are doing and realize your team could drive success if there were more direct lines of communication? Download our playbook to learn how to start these conversations.

What’s Inside

More than 80% of marketers report that silos prevent them from having a comprehensive, cross-channel view of campaigns and customers, according to Teradata’s Data-Driven Marketing Survey. We’ve got the answers to solve this problem.

Download this playbook to learn how to:

  • Identify silos within each department of your technology company
  • Align goals and objectives between each group in order to run mutually beneficial campaigns
  • Measure interdepartmental success