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Services:
Communication Strategy
Media Relations Strategy

Governments around the globe are digitizing tax compliance, often requiring real-time visibility into business transactions. Sovos helps businesses solve this challenge, safeguarding its customers — including more than half of the Fortune 500 — from compliance burdens and risks. With varying laws at local, state and country levels, Sovos had an aggressive corporate growth strategy so that companies could centralize compliance anywhere they do business.  

As a result, Sovos acquired Alloy client Invoiceware International, a technology provider standardizing complex compliance regulations in Latin America for the world’s largest companies, including The Coca-Cola Company, Philips, Kellogg, DuPont, and Siemens. After leading communications surrounding Sovos’ acquisition of Invoiceware International with speed and a volume of coverage that the company hadn’t experienced in the past, Sovos retained Alloy as its North American agency of record. As such, we supported the company's move into new markets, validated its market leadership, and launched new solutions and positioning,.

  • From regulatory experts to media darlings

    Alloy kept a close eye on new regulations within North America, Latin America and Europe that increased compliance risks for businesses, We then successfully positioned Sovos’ regulatory experts at the forefront of these new decisions, such as South Dakota v. Wayfair, the IRS crackdown on crypto tax reporting, expanded tax requirements for gig workers, and real-time e-invoicing initiatives in Europe and Asia. Alloy created a media relations strategy that utilized Sovos’ experts to secure the company primetime coverage in national and international publications like Entrepreneur, Axios, CNN, Forbes, Bloomberg, Inc., CNET and more. Today, Sovos’ experts are regularly sought after to provide insight on new bills making their way through the legislature. 

  • Elevating corporate value with customers & prospects

    Acquisitions were a key part of Sovos’ growth strategy. Alloy led communications surrounding more than 15 acquisitions throughout our partnership. With every deal, we worked in lockstep with Sovos to maximize market visibility while minimizing internal leak risks. Collaborating with Sovos’ content marketing team and executive leadership, Alloy created messaging surrounding each M&A to position Sovos as a powerhouse compliance vendor that was expanding its capabilities. The narratives we created presented Sovos as the only technology partner to support today’s - and tomorrow’s - compliance needs.

  • Increasing visibility across new geographies

    With growing regulations, Sovos targeted North America, Latin America and Europe to not only expand its offerings, but strategically expand its global footprint. In order to make a splash in regions where the brand was largely unknown, Alloy created a global media relations strategy that permeated into regional markets. The result? Alloy secured coverage in international business and finance publications that continued to grow as Sovos expanded.

  • Driving corporate accolades

    With increasing fanfare around Sovos’ experts and its end-to-end solution from prospects and partners, Alloy created an awards program for  Sovos to earn highly-regarded recognition for its visionary team and innovative technology. Accolades Alloy secured on behalf of Sovos included SIIA CODiE Awards Best Compliance Solution, Accountoday Today’s Top 100 Most Influential Professionals, Big Innovation Award, FinTech Breakthrough Awards, FSTech Awards for Most Innovative Product of the Year and International Tax Review’s Americas Tax Awards.

Alloy helped Sovos go to market with its new crypto compliance solution, collaborating with the client to elevate crypto tax reporting challenges and educate the market on how tax software can minimize investor risk. 

A multipronged PR approach focused on real-time clarifications to IRS guidance, which elevated Sovos’ expertise on crypto tax regulation, as well as the risks associated with non-compliance,  further spotlighting the need for an automated tax solution.

By securing earned media in national outlets like Axios, Forbes, Benzinga and Yahoo! Finance, we educated Sovos’ potential customers — crypto exchanges — while also creating a bubble-up effect among investors who should expect that their respective trading platforms ensure tax compliance.

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headlines placed across tier-1 national, international and financial trade publications
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pieces of coverage amassed in 3 years by creating and executing a new thought leadership strategy in the crypto market
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corporate transaction messaging and PR announcements delicately managed
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industry awards secured to validated Sovos’ market leadership

Alloy built and validated Sovos as a leading global compliance provider, helping it grow from 4,500 customers in 2018 to more than 100,000 today.

Keeping pace with historical legislation

Because Sovos’ solutions protected organizations from compliance requirements, Alloy strategically tracked moving legislation around the world to take advantage of newjacking opportunities with national U.S., international and trade media.

Uncovering whitespace opportunities in new markets

To elevate the brand’s name in the compliance, accounting, technology and finance industries, Alloy audited media trends and competitor commentary to inform our thought leadership strategy across media relations, awards programming and executive social media. To prepare Sovos’ spokespeople for future interviews or speeches, we hosted a media and speaking summit to arm Sovos’ SMEs with the fundamentals of media interviews, honed in on corporate messaging and ran through hands-on exercises to ensure readiness. 

Managing high-volume of transactional news

For Sovos’ high volume of acquisitions, Alloy counseled the client on messaging and positioning, timing of internal and external communications and talking points. For every launch, Alloy managed outreach to national business and regional media and handled marketing reports to the executive leadership team and board of directors.

Building resilience against future crisis

Because Sovos handles sensitive financial information and its operations extend into 175+ countries, Alloy created a crisis communications plan outlining key stakeholders, crisis levels and logistics should a crisis event unfold. We hosted a training program to review the plan and sample scenarios to ensure alignment with Sovos’ executive leadership team.

Don't just take our word for it

"Alloy is an invaluable extension of our team's capabilities in both media relations and content marketing. The team approaches our business with a genuine curiosity for our market and buyers, uncovering opportunities for impactful thought leadership programs and unique pitch angles that traditional agencies would likely miss."

— Eric Olson, former CMO, Sovos
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