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July 13, 2023

Simon Cowart


VP of Growth

The originally appeared in O’Dwyer’s

Alloy hires Simon Cowart as vice president of growth. Cowart was previously director of new business for influencer management and intelligence platform Sideqik. He served as global digital and social media strategist at the Coca-Cola Company, and has represented B2B and B2C technology brands such as Engine Gaming and Netbase Quid. At Alloy, Cowart will lead marketing, sales and partnerships. “Simon’s experience will be integral in helping our agency achieve our goals in this evolving environment, including expanding to new continents, elevating perceived valuation, differentiating ourselves in competitive markets, and more,” said Alloy chief executive officer Raj.