This originally appeared in O’Dwyer’s.
Alloy signs up as agency of record for Atlanta-based leasing accounting software provider LeaseQuery. The agency will execute a strategic communications campaign aimed at expanding LeaseQuery’s customer base, enhancing its brand recognition and amplifying its market presence. Used by more than 28,000 financial professionals, the cloud-based platform helps businesses minimize risk, increase efficiency and reduce costs. LeaseQuery said that Alloy stood out in its agency search due to its deep experience in the FinTech sector. “I have immense trust in Alloy’s ability to communicate our story to the market,” said LeaseQuery CMO Karen Marchione.