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July 26, 2023

Simon Cowart


VP of Growth

Andrea Ryan Joins Alloy to Propel Client Roster Growth Alongside Talented Marketing and Experiential Design Professionals

Alloy, the Precision Storytelling & Experiences Agency for Imaginative Tech Brands, has announced a significant 25% growth in its headcount during the first half of 2023. The agency’s notable expansion includes the appointment of Andrea Ryan as Vice President of Public Relations. In this role, she will lead the growing PR team and build on over a decade of leadership in public relations for the Alloy team, formerly known as ARPR, integrating all aspects of the PR discipline into the agency’s digital and content marketing programs.

“I am thrilled to bring my tech-focused public relations and storytelling expertise to a growing marketing agency at the forefront of redefining the value that integrated programs can bring to progressive tech brands,” said Ryan. “I look forward to building on the great work already done by Alloy’s public relations team, and helping the agency achieve new and measurable successes for our clients.”

With 20 years of experience in B2B technology public relations, messaging, and content marketing, Ryan has represented clients such as Alkami, CDW Financial Services, and Verizon. Her passion for developing creative strategies has helped her clients secure prominent stories in publications like The Wall Street Journal, USA Today, American Banker, and Information Week.

The addition of Ryan adds to an impressive list of well-known industry professionals who have joined Alloy to support its expanding client roster. These new hires come from diverse backgrounds and technical experiences, including SEO experts and art direction strategists. The new team members are:

-Ushma Patel, Group Director – With over 20 years of experience, Ushma brings deep expertise in digital marketing strategy, particularly in CPG, retail, banking/loans, government, and financial services.

-Tabetha Moe, Senior Developer – Tabetha has over 10 years of expertise in writing HTML5, CSS, PHP, JavaScript, and Python. She specializes in platforms such as WordPress, Shopify, WP Engine, Git, and Node.js.

-Zevi Solomon, Senior Director, Strategic Partnerships – Zevi’s senior-level sales experience includes working for premier marketing consultancies, where he helped build scalable sales and partnership initiatives.

-Amy Kosloske, Art Director – With more than 10 years of experience, Amy previously worked at VML and Launch Interactive, bringing her wealth of expertise to Alloy and its clients.

-Meghan Daves, Account Director – Meghan boasts 9 years of experience in public relations, branding, and marketing, with skills ranging from copywriting and content creation to crisis comms.

Additionally, Alloy has welcomed several other new team members, including Isis Braimbridge as marketing coordinator, Rob Geshay as assistant performance marketing associate, Rachel Phillis as assistant public relations associate, and more.

“These new hires bring decades of experience to Alloy and our clients, having represented major brands at some of the world’s largest agencies, said Jenni McDonough, Alloy’s Chief People Officer. “We’re excited to integrate their knowledge and expertise into our rich culture, growing teams, and progressive business model.”

To see available career opportunities at Alloy, visit