Awareness & Fundraising Platform for Atlanta Park

WORK
CUMBERLAND CID

Services:

UX Design

Web Design

Development

Discover how Alloy built a digital platform to boost awareness, drive engagement and power fundraising for a beloved Atlanta natural space's restoration.

The Cumberland Community Improvement District (CCID) is a national model for public-private collaboration, representing more than 190 commercial property owners who reinvest through additional taxes to improve connectivity, access and vibrancy across the Cumberland area. With a $26.6 billion annual economic impact, the district is home to major organizations including The Atlanta Braves, The Home Depot and Comcast.

One of CCID’s most significant initiatives to date, New Day Palisades, focuses on restoring the Palisades Land Unit at Paces Mill, a highly visited destination along the Chattahoochee River National Recreation Area. As the project moved into phased development, CCID needed a modern, engaging digital presence to inform the community, communicate progress and support donations and grant funding.

Alloy partnered with CCID to creatively overhaul and amplify an existing landing page into a comprehensive website that could evolve alongside the restoration — serving as a central hub for storytelling, updates and engagement throughout the life of the project.

How we helped

Reimagined a single-page experience into a scalable website

We transformed an existing landing page into a full custom WordPress website designed to support long-term growth, phased updates and ongoing engagement.
Designed for community awareness & education

The site was structured to clearly communicate the purpose, scope and importance of the restoration while making project details accessible to the community of supporters.
Showcased the natural beauty of Paces Mill

Interactive elements and immersive visuals were used to highlight the unique landscape and reinforce what makes the Palisades a beloved regional destination.
Created a platform for fundraising & grants

Beyond storytelling, the website serves as a functional tool to support donations and grant opportunities tied to the project’s continued progress.

Designed for phased progress

Transforming a single-page site into a digital hub for restoration updates and fundraising

New Day Palisades began with a simple landing page intended to introduce the restoration effort. As the project evolved into a multi-year, multi-phase initiative, CCID needed a website that could do more — support ongoing communication, accommodate regular updates and serve as a reliable resource for the community.

Alloy reimagined the original page into a comprehensive website, intentionally structured to grow alongside the project. Content architecture and navigation were designed to support phased storytelling, making it easy to share progress updates, outline upcoming improvements and communicate the long-term vision.

The result is a flexible digital experience that supports both community engagement and fundraising as the restoration continues.

By designing a website built to evolve alongside a multi-phase restoration, Alloy delivered a digital foundation that supports ongoing communication, engagement and funding efforts.

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Cumberland Community Improvement District (CCID)

Refreshing Atlanta's best kept secret

Discover how Alloy built a digital platform to boost awareness, drive engagement and power fundraising for a beloved Atlanta natural space's restoration.

How we helped

Reimagined a single-page experience into a scalable website

Designed for community awareness & education

Showcased the natural beauty of Paces Mill

Created a platform for fundraising & grants

Transforming a single-page site into a digital hub for restoration updates and fundraising

By designing a website built to evolve alongside a multi-phase restoration, Alloy delivered a digital foundation that supports ongoing communication, engagement and funding efforts.

Let’s get to work