PRWeek Recognizes Alloy in Featured CES Case Study

This past January, we attended the Consumer Electronic Show (CES) with our client, Cellcontrol, and saw tremendous results. Today, our successful campaign was featured in PR Week and showcases how we helped Cellcontrol land in 26 media outlets (including Today Show), grow social media followings and increase lead gen during the campaign. Here’s an excerpt:

Product to combat distracted driving finds audience at CES

Cellcontrol maximized exposure for the launch of its DriveID platform, a new technology to combat distracted driving, among key audiences at the Consumer Electronics Show.

Cellcontrol and Alloy, it’s AOR since March 2013, maximized exposure for the March launch of the company’s DriveID platform, a new technology to combat distracted driving, among key audiences at the Consumer Electronics Show (CES) in January.

Strategy:

Messaging driven at the show and through media relations and social media outreach positioned Cellcontrol as an industry leader by focusing on its superior technology and diverse market penetration.

Results:

Inquiries via phone and the website significantly increased on January 15 compared to an average day.

Cellcontrol.com traffic increased 20.9% between the last week in December and the second week in January compared to the first three weeks in December. Traffic for the first two weeks of February climbed another 40% over the last two weeks in January.

Twenty media outlets visited the booth for a product demonstration – well above the goal of five to 10. It’s estimated that between 150 and 180 CES attendees got demonstrations.

More than 26 earned stories ran (the goal was 20) in outlets including Today, which featured DriveID in a January 15 segment on top tech gadgets from CES, International Business Times and Entertainment Today.

Facebook and LinkedIn engagement in January increased 12.66% and 12.47%, respectively, over December. Twitter followers increased 2.85% during the same time.

You can check out the full case study HERE.

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