Tip Sheet

5 Ways HealthIT Marketers Can Engage Buyers

COVID-19 significantly lengthened the sales cycle for healthIT marketers. While in 2013, 43% of purchases were made within 6 months, the majority of healthIT purchase cycles are now over a year long. Updating your healthcare marketing initiatives is crucial to staying top of mind with buyers and moving leads through the funnel.

What’s Inside

Healthcare business models are shifting and more decision-makers are at the table when technology purchases are being made. 

Download this tip sheet to learn how to:

  1. Ensure you’re speaking to the right audience, with the right message, at the right time
  2. Create ways to remain top-of-mind through content and social marketing
  3. Nurture leads continuously through every stage of the buying cycle