Health Tech & IT Integrated Marketing and Comms

EXPERTISE
HEALTHCARE

From wearables and virtual care to AI-powered imaging databases and more, we help healthtech brands stand out and stay competitive.

The average healthcare buying cycle lasts 12 months, according to HIMSS. We build brands that remain engaging throughout this journey.

Because the healthtech and healthIT industry evolves on a rapid yet unpredictable basis, companies within it face consistent challenges and pain points.

Customer engagement & retention in a time of industry consolidation

Differentiation & value propositions that instill trust

Delivering on the expectations of value-based healthcare

Targeting growth in new markets & with new personas

Opportunities for advancing health & business

Healthtech has seen explosive growth in recent years, which gives way to a nearly endless sea of opportunities for reaching a complex web of stakeholders.

Experiences that resonate & sell
Experiences, communications and marketing built for healthtech and healthIT don’t need to be sterile — in fact pairing value with creativity is key.
Integrated storytelling that builds trust
Trust is imperative in everything related to health, so we design solutions across all our capabilities founded on fostering confidence, positivity and connection.
Better brands for greater reach
From the look and feel to the tone and voice, well-designed health brands have an opportunity to establish stronger positioning that enhances communications and outreach.

How we can help

Unlike traditional agencies, Alloy’s solutions cover the full spectrum of marketing needs — from PR and comms to brand and digital — giving our clients a leg up thanks to greater alignment across the entire business and user journey.