The Era of Engagement
The past decade has undoubtedly made the marketing industry more data-driven and ultimately increased our credibility with boards, the C-suite and sales counterparts. However, as an industry, we’re still often charged with prioritizing short-term revenue gains and leads over long-term customer relationships. At Alloy, we believe that in order to meaningfully improve brand reputation, revenue and loyalty, our industry should truly embrace engagement. When we focus less on marketing transactions and instead on creating experiences that give buyers a reason to interact, we can fully realize the return on engagement.