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June 01, 2023

Simon Cowart


VP of Growth

This originally appeared in Metro Atlanta CEO.

Today, Alloy, an integrated marketing agency for global tech brands, announced that fellow Atlanta-based LeaseQuery, the leading leasing accounting software provider built by accountants, has selected the firm as its agency of record. Alloy will execute a strategic communications campaign aimed at expanding LeaseQuery’s customer base, enhancing brand recognition and amplifying market presence.

‌Over the past several years, LeaseQuery has experienced rapid growth, including a rapidly expanding customer base, a successful private equity capital raise, and two strategic acquisitions. As it enters its next chapter, LeaseQuery recognized the need to advance brand visibility and increase awareness of its accounting software solutions.

Alloy stood out in LeaseQuery’s agency search process due to its deep experience in the FinTech sector, combined with its integrated marketing methodology. Now in its 10th anniversary year, Alloy has a proven track record of helping financial brands get to market, having worked with subject matter ranging from crypto to digital banking to, fraud, lending, and more.

“Just like LeaseQuery simplifies complex accounting, our crew of FinTech storytellers have a knack for distilling complicated financial software into messaging that buyers can understand,” said Melissa Baratta, Alloy’s senior vice president. “We’re honored to add the #1 lease accounting software provider to our client roster, and look forward to helping LeaseQuery continue to build its brand and thought leadership in the ever-evolving financial technology landscape.”

“I have immense trust in Alloy’s ability to communicate our story to the market,” said Karen Marchione, LeaseQuery’s chief marketing officer. “We are excited to embark on this partnership and fuel our mission of delivering the world’s most user-friendly and trustworthy financial accounting solutions.”