Writing a book is something many leaders aspire to, but knowing where to start can be the hardest part. This session is designed to help.

Alloy and Ripples Media are hosting this evening in collaboration with AMA Atlanta to unpack what it actually takes to go from idea to shelf. Amanda Lucey, Partner at Alloy, author of Upheaval and Forbes contributor, will share her own path to publication, while the Ripples Media team brings the publisher’s perspective on turning an idea into a finished book.

Attendees will leave with a clearer view of:

• Turning an idea into a compelling, publishable book

• Traditional vs. independent publishing paths

• Using authorship to build authority and influence

• What publishers actually look for in a pitch

• How a book opens doors for a personal brand

Gain insight into the publishing process, what it takes to build authority through authorship and how a book can elevate your brand and impact.