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TPx is a nationally managed IT service provider with more than 25 years of experience delivering high-touch, high-performance technology solutions. Known for its holistic approach to IT, TPx believes that when smart technology is in place, businesses are positioned to thrive. As the company continued to grow nationally, its digital presence needed to better reflect both the sophistication of its services and its role as a true strategic ally to clients.

TPx partnered with Alloy to enhance its digital presence, refine its messaging and elevate its brand positioning online. The goal was to clearly communicate TPx’s value across managed services, cybersecurity, cloud and collaboration — while reinforcing trust, expertise and partnership with mid-market and enterprise decision-makers.

Our work focused on clarifying TPx’s story, simplifying complex IT offerings, and building a scalable website experience that supports long-term growth and evolving business needs.

  • Repositioning the brand

    In a crowded IT marketplace where many providers sound the same, TPx wanted to stand apart as the true experts. We conducted a comprehensive brand audit across the website, social channels and marketing materials to identify gaps and opportunities, helping reposition TPx as a strategic 
IT partner — not just a service vendor.

  • Refining messaging & narrative

    Aligned with TPx’s North Star, we partnered with the team on brand strategy to unify internal and external messaging. This work established a clear narrative and tone that reflects TPx’s people-first service model, holistic approach to IT and role as an ally 
to its clients.

  • Developing a new brand identity

    Informed by a comprehensive brand audit across TPx’s website, social channels and marketing materials, and guided by our brand discovery workshop, we created a refreshed visual identity from the ground up. The audit helped identify where the existing brand felt dated or misaligned with TPx’s future goals, and a shared vision for new fonts, color palettes and brand guidelines to signal a clear evolution of the TPx brand.

  • Redesigning the website experience

    With the new brand foundation in place, we rebuilt the website page by page — updating UX, aligning content to the refreshed narrative and designing a mobile-responsive experience that connects with TPx’s target audiences. The result is a digital experience that consistently reflects TPx’s updated strategic positioning across devices.

At the heart of TPx’s digital transformation was the need for a clear, unifying idea — one that reflected both its technical expertise and its partnership-first philosophy. Working collaboratively, we helped define and elevate the tagline “Your sidekick for smart IT,” positioning TPx not just as a managed IT service provider, but as an ally invested in its clients’ success.

The tagline reinforces TPx’s belief that smart, holistic IT solutions enable businesses to thrive, serving as a throughline across the website and anchoring the brand’s story in clarity, confidence 
and trust.

+
LinkedIn re-posts within the first 24 hours of launch, signaling strong internal buy-in
%
brand and website refresh built to support future growth
%
reduction in page load speed
%
increase in organic page speed

By aligning brand strategy, identity and digital experience, Alloy helped TPx show up as the strategic IT sidekick it promises to be — internally and externally.

TPx’s website was rebuilt on WordPress using modular templates designed to support ongoing updates. This flexible CMS structure allows the brand to evolve over time while maintaining consistency across pages, services and content, supporting long-term governance as the business grows.

A responsive, accessible digital experience

The website experience was designed to be fully responsive across devices, ensuring consistency whether users engage on desktop, tablet or mobile. Accessibility was a priority throughout the build, reinforcing TPx’s commitment to a digital experience that is usable, inclusive and built to meet established accessibility best practices.

A brand system design to scale

To support internal alignment and external consistency, we developed a comprehensive brand system that included brand guidelines, logo animation files, a sonic logo and asset kits for internal teams. Together, these tools empower TPx teams to confidently activate the brand while preserving its integrity.

A launch built for belief and momentum

The refreshed TPx brand was first introduced through a coordinated internal rollout, including a launch strategy, supporting deck and a sizzle reel unveiled at a corporate town hall. This intentional reveal helped drive internal buy-in and set the stage for external momentum following the brand launch.

Don’t Just Take Our Word for It

"A+ effort starting with the proposal, and it didn’t change till the final deliverable. I am super proud of the outcome and the way with which you all helped make it come to life."

— Adeel Omer, Chief Marketing Officer

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