Georgia Aquarium came to us with a minimally transactional site that had limited marketing capabilities, notable downtime, and no way to support new revenue. For the largest aquarium in the Western Hemisphere, we knew we could do better. Through technology, experience, and commerce we were able to create a digital ecosystem and connect the narrative to the transaction.
The first step in our roadmap to make Georgia Aquarium the most innovative venue in its space was to give guests contactless ticket purchasing, paperless entry, real-time information, and a new interactive map to help them explore every nook and cranny. The Georgia Aquarium mobile app is a natural extension of the online and onsite experience and a key component of the ever-evolving digital ecosystem. By introducing e-commerce and integrating with the existing ticketing and content management systems, we opened up a new revenue channel for the Aquarium and enhanced the guest experience.
By providing the best digital experience, we support Georgia Aquarium in its mission to promote the conservation of our oceans and the animals that call it home.
The new Aquarium site had to be better at everything. By standing up a WordPress CMS paired with Pantheon’s high-performance WebOps platform we delivered optimum speed, uptime, and scalability. We familiarized ourselves with Tessitura, an industry-leading ticketing system, and became experts on how to customize it to meet the Aquarium’s needs. We performed integrations that reduced manual management and introduced automation and dynamic pricing so the Aquarium team could be more agile and efficient. Marketing integrations with Salesforce and Iterable have allowed for better email and marketing capabilities and we’ve improved overall direct and organic traffic—generating net new revenue at every opportunity.
Our integrated partnership with Georgia Aquarium has allowed us to become a natural extension of their team—providing dedicated support and enabling ongoing success.
"After years of partnering with Alloy, they can almost guess our needs and continue to help us reach our goals and our guests."— Josh Cherfoli, Georgia Aquarium