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December 23, 2021

Alloy, an award-winning tech PR agency at the epicenter of the future of PR, today unveiled a slate of leadership team promotions aimed at elevating the firm’s client success, core capabilities, portfolio growth and talent roster heading into the New Year. In total, ARPR promoted 52 % of its full-time team in 2021.

Same Face New Titles

  • Renee Spurlin was promoted to executive vice president from senior vice president of digital marketing and analytics where she will have a greater focus on integrated communications and client service as she continues to elevate the firm’s data-driven PR approach, attraction and training strategies.

  • Melissa Baratta was promoted from healthIT practice group vice president to senior vice president. In this role, she will continue to serve as a strategist on healthIT client initiatives, while also leading the agency’s client satisfaction, revenue generation and internal client service processes.

  • Christina Dela Cruz was promoted from senior account director to fintech practice group director, gaining greater oversight of ARPR’s growing fintech client roster, team management and business development priorities.

  • Cortney Williams was promoted from senior account director to healthIT practice group director, gaining greater oversight of ARPR’s growing healthIT client roster, team development and business development priorities

"Not only did we grow our client roster and revenue in 2021, but we deepened our bench of A players and fast-tracked colleagues to well-deserved promotions. Our focus on a people-first culture combined with the the caliber of talent we're attracting allows us to continue PRopelling What's Possible for some of the world's boldest technology brands as we enter the New Year," said Blair Broussard, Alloy’s chief operations and people officer.

As a top 50 tech PR agency, Alloy is hiring for roles across all of its practice groups, as well as in both its Atlanta and New Orleans offices and remote. To see available career opportunities, visit

About Alloy

Alloy (previously known as ARPR) is an integrated marketing agency full of problem solvers and idea makers whose work reverberates throughout the Americas, Europe and the, Middle East. The firm's deep expertise in earned media, content marketing, social platforms and digital advertising enables us to launch multi-channel campaigns that help global technology brands engage with their buyers, shape public opinion, build lasting influence and grow their market share. Since 2012, Alloy has been named a 10-time Best Place to Work, Technology Agency of the Year, Fastest Growing PR Agency, and noted for Best Use of Measurement and Data. To see how Alloy stands out from the crowd, visit and follow @Alloy_Crew on LinkedIn, Twitter and Instagram.