Alloy, formerly ARPR, a global tech integrated marketing agency, today announced the appointment of Maury Chasteau-Simien as vice president where he will oversee the firm’s cloud and cybersecurity practice groups, as well as chair its DE&I committee. Chasteau-Simien brings 17 years of global communications experience to Alloy – ranging from press management for a Member of Parliament at the House of Commons to helping tech brands IPO to running DE&I programs.
“I was drawn to Alloy's methodology, which enables the team to create multi-channel campaigns that boost brand awareness and generate demand for technology leaders,” said Chasteau-Simien. “The agency is at the forefront of redefining what integrated marketing can achieve for its clients, and I’m looking forward to helping fuel its already impressive growth trajectory. Additionally, as a queer person of color, it was important for me to find an agency like Alloy that actively integrates DE&I into its key business goals and culture.”
Throughout his career, Chasteau-Simien has lived and worked across APAC, Europe and the Caribbean representing B2B and B2C technology brands such as Exabeam, Experian, Nuvolo and WhiteHat Security. He has concentrated on customer-focused communications supporting brand awareness and education, helping companies to raise their profiles and position them as thought leaders. With a passion for developing creative strategies, Chasteau-Simien has helped clients across three continents experience triple-digit gains on digital channels and secure placements in top-tier publications including The Wall Street Journal, Inc., BBC and Bloomberg.
“Technology brands are facing strong macro dynamics – from digital transformation to booming private markets – resulting in tremendous challenges and opportunities in the marketplace,” said Melissa Baratta, senior vice president at ARPR. “Maury’s experience will be integral in helping our clients achieve their goals in this evolving environment including expanding to new continents, elevating perceived valuation, differentiating themselves in competitive markets, and more.”
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