Tip Sheet

3 Ways Cybersecurity Marketers Can Avoid FUD

Cybersecurity marketing and PR teams have embraced fear, uncertainty and doubt (FUD) for far too long, and buyers are beginning to revolt. As a result, avoiding over-embracing scare tactics is now essential to successfully compete in today’s infosec landscape.

What’s Inside

The common overuse of FUD is beginning to backfire on cybersecurity companies. Download this tip sheet to:

  1. Understand how to engage buyers by stimulating positive emotions 
  2. Find new ways to tell the “scary” stories 
  3. Learn the importance of contrarian thought leadership