In a landscape where the demands on marketing teams are ever-growing, the tools we use to communicate with prospects and customers must evolve. Traditional email template tools offered by ESPs often fall short when addressing the complexities of modern email marketing. That’s where Dyspatch comes in.
We spoke with Veronica Best, chief product officer at Dyspatch, to explore how this powerful tool is transforming the landscape of email marketing and what your team could gain by integrating it into your B2B marketing strategy.
Question: We've been impressed by Dyspatch’s modular email builder and its ability to export to so many Email Service Providers (ESPs). How does it benefit email creation beyond the native email template tools offered by today's ESPs?
Answer: Dyspatch has the most advanced no-code email builder in the industry, and we’re proud of how easily teams can create highly complex emails without writing code, including hyper-personalization with customer profiles, as well as localizations.
That said, the platform also offers massive benefits on the email creation process and workflow side of things!
We have approval workflows to ensure that the right stakeholders or teams sign off on an email before it gets sent.
We offer an extensive testing suite that guarantees that you’ll never send a broken email again, with coverage for: dark mode, browser support (even Outlook), improved deliverability review, accessibility, and more.
We partner with all the major localizations platforms to help you scale your email strategy globally.
We offer a no-code SMS builder to streamline your communications and guarantee brand consistency across messaging channels.
Question: Ensuring emails look good across an almost countless number of email clients and form factors has always been a challenge. How does your professional services team ensure quality and consistency across email browsers, especially with more complex designs?
Answer: The beauty of Dyspatch is that teams don’t have to rely on our professional services team to send a perfect email every time. Dyspatch makes it quick and easy to create a new, on-brand, data-complex email without any coding knowledge.
The code behind our no-code builder guarantees a fully tested, browser-compatible, dark mode-compatible, accessible, and dynamic email every time. However, if you need additional help, our professional services team is available to partner with you to ensure a perfect email every time.
Question: Do you see any hope for email client HTML to reach a more consistent and reliable state in the future, similar to what we see today with HTML5 support in modern browsers?
Answer: Using a tool like Dyspatch alleviates a lot of the complexity and frustration inherent in working with HTML. Since the email code produced by Dyspatch is agnostic of your sending platform and the email client where it will be rendered, you can trust that your email will work perfectly every time without being an expert in various email coding languages or platforms. What’s more, Dyspatch also automatically generates the plain text required for your email, so you don’t have to apply that later on.
Question: Your Dyspatch Markup Language (DML) is a unique advantage because it removes much of the repetitive work when developing an email template. What were the primary drivers behind creating your own email markup language, and can you quantify how much time this saves in email development compared to coding emails by hand?
Answer: We wanted teams using Dyspatch to be able to quickly create or update emails without needing to be proficient in email HTML, which can be complex and esoteric. We created DML because it’s easy to learn and helps marketers and developers move much faster! It’s quick to ramp up, and the benefits are substantial: it guarantees a perfect email every time, with minimal code, and exports to any sending platform (ESP, CRM) you might be using. It’s the ultimate benefit—flexible enough to fit into any sending and localization stack, and easy enough for almost anyone on the team to use.
That said, most emails in Dyspatch are built without users needing to code in DML; our no-code builder generates DML behind the scenes, requiring no technical knowledge whatsoever.
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At Alloy, we understand the critical role that email strategy plays in a brand’s overall marketing success. That’s why we craft strategies that not only capture attention but also drive engagement across all platforms. By partnering with a tool as powerful as Dyspatch, we can focus on strategic initiatives while trusting that the execution will be flawless across all email clients.
For instance, we recently partnered with the Georgia Aquarium to create stunning, personalized email campaigns that drove significant revenue growth. Ready to see similar results? Reach out today.