The agency will support the security solutions provider with media relations, executive visibility and modern measurement.
Cybersecurity solutions provider SonicWall has hired Alloy for communication support as part of the global organization’s larger effort to expand its reputation through data-driven strategic storytelling.
Alloy is tasked with elevating the visibility of SonicWall and its executives in their mission to deliver Boundless Cybersecurity for the hyper-distributed era in a work reality where everyone is remote, mobile and unsecure. By knowing the unknown, providing real-time visibility and enabling breakthrough economics, SonicWall closes the cybersecurity business gap for enterprises, governments and SMBs worldwide.
The company selected Alloy due to its dedicated Cybersecurity Practice Group, which has experience in over 20 different domains — from anomaly detection to cloud security. In addition, SonicWall was attracted to the agency’s modern approach to measuring the impact of communications on tech companies’ bottom lines.
“Within weeks of onboarding, Alloy jumped in to lead the U.S. media strategy and distribution of our 2022 SonicWall Cyber Threat Report — the world’s most quoted ransomware threat intelligence publication,” said Bret Fitzgerald, SonicWall’s senior director of global public relations. “The team landed features in Tier 1 outlets like Fortune and VentureBeat, ultimately leading to the most successful set of KPIs in the report’s long history.”
“Alloy remains one of few PR agencies in the world with a practice group entirely dedicated to the ins and outs of cybersecurity,” said Melissa Baratta, the agency’s senior vice president. “Infosec companies across all domains choose to partner with Alloy because of our understanding of the many complex technology differentiators, our industry competency, and our ability to quickly dissect and communicate the subject matter. We’re proud to welcome SonicWall — one of the world’s most well-known cybersecurity brands — to our client roster.”
Alloy is currently hiring for roles across each practice group. See our open positions and learn about our benefits, culture and workspaces by clicking here.
About Alloy
Alloy is the Precision Storytelling & Experiences Agency for Imaginative Tech Brands. The firm’s deep industry expertise in communications, performance marketing, brand creative and digital experiences helps global technology brands engage with their buyers, shape public opinion, build lasting influence, create new categories and accelerate growth and market share. Since 2012, Alloy has been named Technology Agency of the Year, Fastest Growing Agency, noted for Best Use of Measurement and Data and a 10-time Best Place to Work. To see how Alloy stands out from the crowd, visit AlloyCrew.com and follow @Alloy_Crew on LinkedIn, Twitter and Instagram
About SonicWall
SonicWall delivers Boundless Cybersecurity for the hyper-distributed era in a work reality where everyone is remote, mobile and unsecure. SonicWall safeguards organizations mobilizing for their new business normal with seamless protection that stops the most evasive cyberattacks across boundless exposure points and increasingly remote, mobile and cloud-enabled workforces. By knowing the unknown, providing real-time visibility and enabling breakthrough economics, SonicWall closes the cybersecurity business gap for enterprises, governments and SMBs worldwide. For more information, visit http://www.sonicwall.com or follow us on Twitter, LinkedIn, Facebook and Instagram.