14 pieces of LATAM-regional coverage
186% increase in website visitors from Latin America and the Caribbean
First time interviews with Tier I media, incl. Fortune, Axios Latino and Bloomberg
Following the Money
In 2021, Latin America and the Caribbean received $127.6 billion in remittances – the highest registered in the past 20 years.
Cross-border payment solutions were taking note, with traditional financial institutions and new digital banking tools clamoring for market share in Spanish and Portuguese-speaking countries.
In 2022, international payments platform Paysend knew it needed to enter the LATAM market – and quick – in order to capture this growing opportunity before its competitors cemented themselves as regional leaders.
Replicating Success Cross-Border
Headquartered in the UK, Paysend successfully entered the U.S. market in 2020 with help from FinTech PR and marketing firm, Alloy. Together, we got to work replicating the U.S. launch framework and modifying it for our neighbors in Mexico and South America.
At the heart of the plan was an educational component, that positioned Paysend as an expert on financial challenges affecting Latin American populations. This enabled the company to:
- Be viewed as trusted and empathetic – helping friends, families and companies safely, efficiently, and affordably move money across borders.
- Leverage its U.S. brand awareness and app users who have loved ones in Latin America and would be excited about Paysend’s expansion.
Communications that Convert
In less than a year, Paysend appeared in multiple top-tier publications for the very first time, including Semana, La Republica, LatAm Fintech News and El Nuevo Herald – reaching both South American consumers as well as migrant workers in the U.S.
The PR boost, combined with social media and content marketing activations, increased Paysend’s web traffic from visitors located in Latin America and the Caribbean by 186% year over year, supporting its global expansion into the key region.
Today, Paysend is considered one of the leading remittance providers in LATAM.
“Alloy is a PR powerhouse, constantly coming up with creative ways to expand our presence in regions throughout the Americas, ultimately enabling our solution’s differentiators to stand out.”
Lenis Guzman
Senior Marketing Manager
Ready to chat?
Let’s talk about your challenges, our strengths and what’s possible together.