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July 10, 2023

Simon Cowart


VP of Growth

Cowart brings more than 20 years of executive-level marketing and technology  sales experience to Alloy, fueling the tech marketing agency’s pipeline and business growth

Alloy, the Precision Storytelling & Experiences Agency for Imaginative Tech Brands, welcomes Simon Cowart as vice president of growth, where he will lead marketing, sales and partnerships. His appointment comes in Alloy’s 10th anniversary year and on the heels of a momentous merger with fellow creative agency Narwhal Digital.

Cowart brings over 20 years of progressive marketing and sales experience to Alloy spanning SaaS, enterprise, retail, e-commerce and more. 

“I was drawn to Alloy’s methodology, which sits the agency at the intersection of PR and CX, a rare position that allows us to create digital experiences that drive growth and use storytelling to build and manage brand reputation,” said Cowart. “The agency is at the forefront of redefining what integrated marketing can achieve, and I’m looking forward to helping fuel its already impressive growth trajectory.”

Prior to joining Alloy’s Uncommon Crew, Simon served as the director of new business for Sideqik. There, he managed a product-focused SaaS executive sales team, sales development and supported the executive team and business leaders with his knack for translating business goals into strategic sales and marketing plans.

Throughout his career, Cowart has represented B2B and B2C technology brands such as Engine Gaming and Netbase Quid, and he was a leader in building Coca-Cola’s initial foray into social marketing as a global practice. He has concentrated on building partnerships that truly grow and show value, helping companies to not only talk about their investments in technology but also become adaptive industry leaders as they do so. With a passion for finding the intersections of technology and business growth aspirations, Cowart has helped clients, from enterprise to startup-ecommerce, streamline their processes, reduce costs of daily operations, and bring their dreams to market in meaningful consumer experiences.

“Technology brands are facing strong macro dynamics – from artificial intelligence to booming private markets – resulting in tremendous challenges and opportunities in the marketplace,” said Raj Choudhury, chief executive officer at Alloy. “Simon’s experience will be integral in helping our agency achieve our goals in this evolving environment, including expanding to new continents, elevating perceived valuation, differentiating ourselves in competitive markets, and more.”

With open positions in Atlanta, New Orleans and remote, Alloy is always looking for nerds, rebels and creatives to join our Uncommon Crew. Click here to view jobs and see why we’re consistently ranked as one of the best marketing communications agencies to work for.