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May 21, 2018

Simon Cowart


VP of Growth

Alloy, a leading tech public relations agency that propels global leaders to #MakeNews and #DriveLeads, today announced that it has been named Most Innovative Cybersecurity PR Agency by Cyber Defense Magazine’s Infosec Awards. The agency was selected by a panel of certified security professionals for its proven Panoramic Approach, which tightly integrates traditional public relations, social media, lead generation and content marketing to make news and drive leads for its cybersecurity partners. One of the most prestigious awards in the industry, The Infosec Awards are presented annually at the biggest information security conference in the world, RSA.

“It’s been an incredible journey leading Alloy's cybersecurity practice group from conception to international acclaim,” said Evan Goldberg, Alloy's vice president of client service and cybersecurity practice group director. “Cybersecurity is an incredibly dynamic industry in which companies aggressively compete for share of voice, market share and third-party validation at a faster clip than any other tech industry I’ve worked in. I’m extremely thankful to all of my colleagues who have helped Alloy rise to meet the daily challenges associated with sustaining impactful results for our security clients.”

Alloy's Cybersecurity Practice Group Continues Strong Growth
Since 2013, Alloy has and grown its cyber practice group 25% year-over-year, having worked with more than 20 cybersecurity companies since 2013 spanning cloud, email, critical infrastructure, video games, Internet of Things (IoT) endpoint and more. In the first half of 2018, Alloy is proud to welcome three new cybersecurity innovators to its growing portfolio of global tech leaders. They include:

  • CORONET (Tel Aviv) – CORONET provides an all-in-one cloud security platform that protects corporate cloud usage from unauthorized access, data loss, malware spread and access by insecure devices.

  • RunSafe Security (Mclean, VA) – RunSafe Security is a pioneer of unique cyberhardening technology that eliminates attack vectors, significantly reduces vulnerabilities and denies malware the uniformity required to propagate.

  • (Atlanta) – is building the world’s first online destination to empower cyber-novice small business and mid-market leaders with the practical cybersecurity information, resources and tools necessary to make important digital security decisions.

In addition to its recent momentum, Alloy was also named a “Best Cybersecurity Marketing Agency” finalist for the 2018 Cybersecurity Excellence Awards, and Goldberg was named a “PR Professional of the Year” finalist in Ragan & PRDaily’s 2017 ACE Awards.

“Having worked closely with Evan over the past four years and knowing his passion for the industry, it is no surprise how successful the cybersecurity practice group has been under his leadership,” said Anna Ruth Williams, Alloy founder and CEO. “As our agency continues to grow, the innovative results produced by this practice group will be critical to the continued success of our clients and agency as a whole.”

For more information on Allou, visit and follow @AR__PR on Twitter. Is your cybersecurity company in the early stages of hiring a technology-focused PR agency? Connect with us to discover how our institutional knowledge and expertise can help your infosec brand consistently #MakeNews and #DriveLeads.

About Alloy
Alloy (previously known as ARPR) is an integrated marketing agency full of problem solvers and idea makers whose work reverberates throughout the Americas, Europe and the, Middle East. The firm's deep expertise in earned media, content marketing, social platforms and digital advertising enables us to launch multi-channel campaigns that help global technology brands engage with their buyers, shape public opinion, build lasting influence and grow their market share. Since 2012, Alloy has been named a 10-time Best Place to Work, Technology Agency of the Year, Fastest Growing PR Agency, and noted for Best Use of Measurement and Data. To see how Alloy stands out from the crowd, visit and follow @Alloy_Crew on LinkedIn, Twitter and Instagram.

Media Contact

Taylor Murphy, Alloy, 8553008209,,