Group Director

Ushma Patel

With 20+ years of professional marketing experience, Ushma has worked in a variety of industries, both nationally and locally, including (but not limited to) retail and CPG, banking/loans, financial services, telecommunications, automotive, travel, and hospitality. Ushma has focused heavily in Media and Account Services in her career, and she finds joy in building client partnerships and positive relationships, particularly with clients, but also with everyone with whom she works.   For the past 7 years, Ushma has served in roles where her ability to build strong relationships and cultivate collaboration across all agency departments has been vital for her client’s success.

Ushma’s professional opportunities have afforded her various and faceted layers of communications expertise, including strategy development; holistic planning across emerging platforms; presentation skills; marketing/advertising chops; analytics and optimization; as well as client relations.  Throughout her career,  Ushma has developed meaningful relationships at various levels within organizations from Corporate and c-suite to local consumer-facing teams.  With these experiences, she has been able to gain deep industry connections, as well as knowledge and understanding of tiered organizational structures.

Ushma is passionate about client relationships and is driven by the client’s satisfaction, growth and contributing to their overall business success.

Ushma enjoys planning (and taking) family vacations, hosting holiday events with friends and family, but also loves kicking back and spending quality time with her two beautiful daughters, Avani and Rayna. Being a University of Kentucky alumni, of course, she loves basketball. She and her husband, Rikki, are also avid Atlanta Falcons fans.  She’s a competitor-at-heart and loves a Game Night!

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