As a die-hard Alabama fan, it’s only natural Cortney exudes a ‘winning’ attitude. With 10 years of experience servicing B2B and B2C clients of all sizes and in almost every industry, she currently serves as Alloy’s HealthIT Practice Group Director, overseeing the management and strategy of the agency’s robust – and growing – healthcare technology client roster.
Whether its neonatal medical devices, EHRs, or patient engagement and medical imaging software, Cortney’s primary focus is to ensure her team’s efforts are supporting clients’ business goals – from brand awareness to sales pipeline growth.
In 2019, a campaign Cortney led for client iCAD entitled, “Nothing Artificial About It: Launching the World’s First AI Mammography Solution,” won the PRovoke SABRE Award for MedTech Campaign of the Year. That same year, she was named PR News’ Account Lead of the Year.
Cortney’s true passion is media relations, strategizing with her team and clients to land strategic placements that drive results. Skilled at finding unique ways to get through the proverbial “brick wall,” she has secured hundreds of top-tier national media placements for clients in The New York Times, U.S. News and World Report, HuffPost and Bloomberg, as well as trade publications such as Fierce Healthcare, Healthcare IT News and Medical Economics. In addition to her media skills, Cortney is a strong B2B writer and storyteller who has assisted clients in strengthening their corporate messaging, website and collateral content, utilizing an integrated approach to ensure optimization and engagement.
Outside of the office, you can find Cortney in the gym or yoga studio, or on the patio of a hip Roswell restaurant enjoying a nice glass of vino with her two poodles, Brody and Toby-Benz, and her husband, Brandon.
To keep up with Cortney and check out more of her client “wins,” follow her on LinkedIn and Twitter.